Beyoncé’s Charm for This Tiffany & Co. Campaign Is a Throwback to Her “Countdown” Music Video

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Beyoncé is turning back the clock with her age-defying looks again. During the unveiling of its “Lose Yourself in Love” campaign starring the 41-year-old, Tiffany & Co. served up some major Queen Bey nostalgia.

In one of the photos, Beyoncé poses for the camera while flaunting a Tiffany HardWear necklace designed expressly for the ad. The Grammy winner’s retro-glam style, which included smoked-out cat-eye makeup, drew comparisons to the visage she wore in her 2011 “Countdown” music video for her 4 albums. Even the campaign’s posture mirrored a scene from the film.

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According to Tiffany & Co., the highlight photos, shot by Mason Poole, are all about “celebrating individuality, love, and universal connection.”

Beyoncé's Glam for Her New Tiffany & Co. Campaign

Source: MSN

Beyoncé, a longstanding ambassador for the luxury brand, said in a statement to E! News that she is “proud to explore even deeper how beautiful our relationships are when we fully celebrate the bond and importance of love that we have for ourselves as people.”

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Beyoncé and her husband Jay-Z, who share Blue Ivy, 10, and twins Rumi and Sir, 5, starred in Tiffany & Co’s “About Love” collection campaign last year. The “Crazy In Love” singer famously wore the brand’s fabled yellow Tiffany Diamond necklace, which weighs around 128.54 carats and has only been worn by a few noteworthy celebrities, including Lady Gaga and, of course, Audrey Hepburn.

Beyoncé’s latest Tiffany’s moment comes two months after the release of Renaissance, her seventh studio album, which included the single “Break My Soul.”

Beyoncé's Glam for Her New Tiffany & Co. Campaign

Source: Entertainment Magazine

And there will be much more spectacular Beyoncé glam in the future.

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A film based on Beyoncé’s current smash song “Summer Renaissance” will be published this fall on tiffany.com, according to Tiffany & Co.

 Via: Enews

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